Training goal: Companies often find themselves in situations where they need specific information about consumers, competitors, suppliers and other economic actors in order to successfully address a particular marketing problem. In addition to traditional research methods, specialised techniques (experiments, instrumental observations, hybrid methodologies, neuromarketing, online marketing), which have not been used for a long time, are increasingly being used. The professional skills needed to launch and conduct research to solve specific corporate market, business and marketing problems.
Training time: 20 hours
Application deadline: continuous
Training fee: ask for a quote!
Main topics – subjects